Pupbox is a pet care ecommerce platform in the USA, serving customers through an online store built for pet-related products.
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The Challenge
Pupbox needed a clear understanding of how customers moved through its ecommerce store, but without custom event and goal tracking, much of that behavior remained invisible to the team.
Beyond basic analytics, Pupbox wanted a consolidated dashboard combining data from its WooCommerce store with Google Analytics, rather than reviewing each source separately.
Bringing ecommerce transaction data together with behavioral analytics data required careful configuration to ensure the resulting dashboard reflected an accurate, unified picture of performance.
What did Assystant do
Assystant helped Pupbox track custom events and goals in Google Analytics and built a custom Looker Studio dashboard combining data from WooCommerce and Google Analytics.
- Configured custom event and goal tracking in Google Analytics
- Built a unified Looker Studio dashboard for ecommerce and analytics data
- Combined WooCommerce transaction data with behavioral analytics
- Delivered a consolidated view of Pupbox’s ecommerce performance
This gave Pupbox one place to understand both what customers were doing on the site and how that translated into actual purchases.
The Results
- Delivered a unified ecommerce and analytics dashboard
- Combined WooCommerce and Google Analytics data in one view
- Improved visibility into customer behavior and conversions
- Built on Looker Studio for accessible reporting
- Strengthened Pupbox’s data-driven decision-making
