Case studyRetail & e-commerce

Store and behaviour data in one dashboard for a pet care brand

Assystant set up custom tracking and built a Looker Studio dashboard that combines Pupbox’s WooCommerce and Google Analytics data.

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Assystant · 100+ projects · 20+ countries · since 2014

About Pupbox

Pupbox is a US pet care e-commerce brand selling pet products through its online store.

The challenge

Without custom event and goal tracking, much of how customers moved through Pupbox’s store was invisible to the team.

Pupbox also wanted one dashboard combining WooCommerce and Google Analytics data instead of checking each separately, and joining transaction data with behaviour data needed careful setup to give an accurate picture.

What Assystant did

We set up custom event and goal tracking in Google Analytics and built a Looker Studio dashboard combining WooCommerce and Google Analytics data.

  • Custom event and goal tracking in Google Analytics
  • A unified Looker Studio dashboard for store and analytics data
  • WooCommerce transactions joined with behaviour analytics
  • A consolidated view of e-commerce performance

Pupbox can see in one place what customers do on the site and how that turns into purchases.

Technology
  • Google Analytics
  • Looker Studio
  • WooCommerce
Results

What changed for Pupbox

  • A unified e-commerce and analytics dashboard
  • WooCommerce and Google Analytics data in one view
  • Clearer visibility of customer behaviour and conversions
  • Accessible reporting in Looker Studio
  • Better data-driven decisions
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