Junkluggers is a transport and logistics company in the USA. The company needed clearer, actionable reporting drawn from multiple existing data sources.
Client location
Industry
Capability
Focus area
The Challenge
Junkluggers collected data across Google Analytics, Google Ads, and an internal CRM, but these sources were not unified into a single reporting view. Understanding overall business performance required piecing together insights from each source separately.
Fusing data from advertising platforms with internal CRM data proved especially difficult, since each source structured its data differently, making direct comparison and combined analysis a genuine technical challenge.
Junkluggers needed a business intelligence solution capable of merging these different data types into reports that were genuinely actionable for the business.
What did Assystant do
Assystant built actionable reporting for Junkluggers using Looker Studio, fusing data collected from Google Analytics, Google Ads, and their internal CRM.
- Consolidated data from Google Analytics, Google Ads, and internal CRM
- Solved the data fusion challenge across differently structured sources
- Built actionable reports using Looker Studio
By solving the underlying data fusion problem, Assystant gave Junkluggers reporting that reflected the full picture of marketing and operational performance.
The Results
- Delivered unified reporting across three distinct data sources
- Solved a genuine data fusion challenge across formats
- Improved visibility into marketing and CRM performance together
- Built on Looker Studio for accessible, actionable reporting
- Strengthened Junkluggers’ data-driven decision-making
