Assystant fused The Junkluggers’ Google Analytics, Google Ads and CRM data into one set of actionable Looker Studio reports.
The Junkluggers is a US transport and logistics company. It needed clearer, actionable reporting from the data sources it already had.
The Junkluggers collected data in Google Analytics, Google Ads and an internal CRM, but never in one view, so understanding overall performance meant piecing each source together by hand.
Combining advertising data with CRM data was the hard part: each source structures its data differently, which makes direct comparison and joint analysis a real technical problem. The company needed a BI solution that could merge them into reports the business could act on.
We built the reporting in Looker Studio, fusing data from Google Analytics, Google Ads and the internal CRM.
With the data fused, The Junkluggers’ reporting shows the full picture of marketing and operational performance.
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