Case studyBusiness & professional services · Digital marketing

The analytics partner behind an SEO agency’s client reporting

Assystant is SEOOptimizers’ analytics partner, setting up tracking and Looker Studio and Power BI dashboards across many client accounts.

Assystant · 100+ projects · 20+ countries · since 2014

About SEOOptimizers

SEOOptimizers is a US agency that helps businesses with search engine optimisation. It needs strong analytics to support its own clients.

The challenge

Good SEO depends on accurate tracking, but setting up and running analytics consistently across many client accounts is a major task in itself. SEOOptimizers needed a dependable partner to handle it at scale.

Every client needed custom event and goal tracking for its business, so a one-size-fits-all setup wouldn’t work, and the data had to become dashboards clients could actually use to understand their SEO performance.

What Assystant did

As SEOOptimizers’ analytics partner, we set up Google Analytics, Mixpanel, Pixel and Microsoft analytics tools for its clients, captured custom events and goals, and built dashboards in Looker Studio and Power BI.

  • Analytics set up with Google Analytics, Mixpanel, Pixel and Microsoft tools
  • Custom events and goals for each client
  • Dashboards in Looker Studio and Power BI
  • Consistent practice across many client accounts

SEOOptimizers now offers its clients a reliable analytics foundation as part of its SEO service.

Technology
  • Google Analytics
  • Mixpanel
  • Pixel
  • Microsoft Analytics
  • Looker Studio
  • Power BI
Results

What changed for SEOOptimizers

“We have been using Assystant for over 3 years and I cannot remember a negative outcome when working with them. They are always great communicators, and the work is always completed in a timely and accurate manner. Assystant is fast, accurate and has gone above and beyond many times – their work made a client of mine very happy.”

Dave Yankee, SEO Optimizers

  • Consistent analytics across many client accounts
  • Custom events and goals for each client
  • Dashboards in both Looker Studio and Power BI
  • A stronger service offering for SEOOptimizers’ clients
  • Better measurement and reporting of SEO performance
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  • Clients in 20+ countries
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