Pour Moi Skincare (pourmoiskincare.com) is a skincare ecommerce brand in the USA, selling its products directly to customers online.
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The Challenge
Pour Moi Skincare needed a clearer understanding of how customers behaved on its ecommerce site, but this required custom event and goal tracking that a default analytics setup does not provide out of the box.
The brand also wanted to bring together data from its WooCommerce store with Google Analytics behavioral data, so performance could be viewed holistically rather than through separate tools.
Without this consolidated view, understanding which activities actually drove sales required manually cross-referencing separate reports.
What did Assystant do
Assystant helped Pour Moi Skincare track custom events and goals in Google Analytics and built a custom Looker Studio dashboard combining data from WooCommerce and Google Analytics.
- Configured custom event and goal tracking in Google Analytics
- Built a Looker Studio dashboard combining WooCommerce and Google Analytics data
- Delivered a unified view of ecommerce and behavioral performance
This gave Pour Moi Skincare one consolidated view of how site behavior translated into ecommerce results.
The Results
- Delivered custom event and goal tracking for the ecommerce site
- Built a unified WooCommerce and Google Analytics dashboard
- Improved understanding of what drives sales performance
- Strengthened data-driven decisions for the skincare brand
- Reduced manual cross-referencing between separate reports
