Case studyReal estate · Travel

Booking-funnel tracking for a vacation rental platform

Assystant configured custom Google Analytics tracking around Truebooking’s booking funnel, showing what drives bookings and where visitors drop off.

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Assystant · 100+ projects · 20+ countries · since 2014

About Truebooking

Truebooking is a vacation rental booking platform based in Miami, Florida.

The challenge

Truebooking needed to see how visitors used its booking platform, but without proper analytics, what drove bookings and what caused drop-off was largely guesswork.

Generic setups miss the events that matter most to a vacation rental business, such as searches, completed bookings and inquiries, so the tracking had to be built around Truebooking’s own booking funnel.

What Assystant did

We set up custom event and goal tracking in Google Analytics, tailored to Truebooking’s booking funnel.

  • Custom event tracking for each step of the booking journey
  • Goal tracking aligned with Truebooking’s business priorities
  • Implementation through Google Analytics

Truebooking now has clear, business-relevant visibility of how visitors move through its booking funnel.

Technology
  • Google Analytics
  • Event tracking
  • Conversion Goals
Results

What changed for Truebooking

  • Custom event and goal tracking for the booking funnel
  • Clearer visibility of visitor behaviour and drop-off points
  • Data-driven funnel insights instead of guesswork
  • A properly configured Google Analytics setup
  • A stronger basis for improving conversions
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