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Unleashing E-commerce Growth with a 50% Drop in Bounce Rate

THE PROBLEM

As a growth-oriented retail company, our client was concerned about the bounce rate in the e-commerce portal and low conversion rates. So the client engaged Assystant to consult and provide a solution to the case.

OUR SOLUTION

Our team analyzed the data from Google Analytics and concluded with three hypotheses to solve the problem. One, the e-commerce website had scope to improve mobile optimization, reduce bounce rate. Two, a discount for repeat buyers can increase loyalty, increase conversion. Three, gamification for the users, reduce bounce rate, increase conversion. We collaborated with the client’s marketing team and released the features in phases and tracked the success of the solution with appropriate metrics.

OUTCOME

Our solution helped our client see a drop in the bounce from original traffic by 50% and an increase in conversion rate from earlier 0.5% to 0.6% in the first month after full production of the project.

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