Case studyManufacturing · Retail & e-commerce

Connecting CRM and web data for clearer reporting in Norway

Assystant set up custom tracking and built a Looker Studio dashboard combining Farveringen’s CRM and Google Analytics data for clearer reporting.

Talk about your project See the results
Assystant · 100+ projects · 20+ countries · since 2014

About Farveringen

Farveringen (mglogistikk.no) works in e-commerce and manufacturing in Norway and needed stronger analytics and business intelligence reporting.

The challenge

Farveringen had no visibility of custom events and goals in Google Analytics, which limited how well it understood visitor behaviour.

Its CRM data wasn’t connected to web analytics either, so customer engagement and business performance couldn’t be seen together. It needed one dashboard that brings both into clearer, more actionable reporting.

What Assystant did

We set up custom event and goal tracking in Google Analytics and built a Looker Studio dashboard that brings in Farveringen’s CRM data.

  • Custom event and goal tracking in Google Analytics
  • A Looker Studio dashboard integrating CRM data
  • Unified, actionable reporting across both sources

Farveringen can now see how web activity and CRM data relate to overall business performance.

Technology
  • Google Analytics
  • Looker Studio
  • CRM integration
Results

What changed for Farveringen

  • Custom event and goal tracking in Google Analytics
  • A unified CRM and web analytics dashboard
  • Clearer visibility of customer engagement and business data
  • Stronger reporting and decision-making
  • Less manual effort combining data sources
More case studies

See more of our work

All case studies
Get in touch

Want results like these in your business?

Tell us about the workflow you want to improve. We’ll show you how we’d approach it, based on projects like these.

Emailcontact@assystant.comAlready a client?Client Support →Our US line+1 (984) 377-8800India+91 8123 76 77 88

During Indian working hours, we usually reply within a couple of hours.

Schedule a free consultation

A short call with a senior consultant. No obligation.

Required. We use your details only to reply to your request. Privacy policy

What you get

  • An NDA from the first conversation
  • You own the IP in what we build for you
  • A senior team you can reach
  • 100+ projects delivered since 2014
  • Clients in 20+ countries
  • A start within a month at the latest

What happens next

  1. 01We call you at a time that suits you
  2. 02We look at your workflow and find where AI pays off
  3. 03You get a proposal with the business case