Malproff (malproff.no) operates in the ecommerce and manufacturing sectors in Norway. The company needed clearer analytics and reporting to support its business decisions.
Client location
Industry
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Focus area
The Challenge
Malproff needed to understand how customers engaged with its digital properties, but without properly tracked custom events and goals, much of that behavior went unmeasured in Google Analytics.
Beyond web analytics, Malproff wanted to bring in data from its CRM system to build a fuller picture of customer relationships and business performance, rather than relying on analytics data alone.
Combining CRM data with web analytics required a dashboard capable of pulling from both sources into a single, coherent view.
What did Assystant do
Assystant helped Malproff track custom events and goals in Google Analytics and built a custom Looker Studio dashboard combining data from their CRM system.
- Configured custom event and goal tracking in Google Analytics
- Built a Looker Studio dashboard combining CRM and analytics data
- Delivered a unified view of customer engagement and business data
This gave Malproff a consolidated view connecting customer behavior with underlying CRM data.
The Results
- Delivered custom event and goal tracking in Google Analytics
- Built a unified CRM and analytics dashboard in Looker Studio
- Improved visibility into customer engagement patterns
- Strengthened data-driven decision-making across the business
- Reduced reliance on siloed, single-source reporting
