Infusion IT is a top-performing authorized dealer for Rogers in Canada, operating in the telecom sector. As an authorized dealer, Infusion IT manages customer relationships and sales workflows specific to telecom retail.
Client location
Industry
Capability
Focus area
The Challenge
Infusion IT was using an off-the-shelf CRM that followed generic workflows not designed for how a telecom dealership actually operates. This mismatch created friction in daily sales and customer management processes, since the team had to adapt their workflow to the software rather than the other way around.
A run-of-the-mill CRM also limited how much visibility the business had into its own specific sales patterns and customer relationships. Reports and processes built for generic use cases did not surface the insights a telecom dealer needed to manage its pipeline effectively.
Infusion IT needed a CRM built around its own workflow, not a workflow adapted to fit a generic product, to fully support how the business operated day to day.
What did
Assystant do
Assystant built a custom CRM solution for Infusion IT based on the Assystant CRM platform, developed using Node, React, MSSQL, and Azure.
- Built a custom CRM aligned to Infusion IT’s specific sales workflow
- Developed the application on Node and React with an MSSQL database
- Deployed the solution on Microsoft Azure
- Integrated the CRM into the dealership’s existing operational processes
By building around Infusion IT’s actual workflow rather than forcing the business into a generic template, Assystant gave the team a system that matched how they already worked, reducing friction and improving day-to-day usability.
The Results
- Replaced a generic CRM with a custom-built solution
- Increased team productivity across sales workflows
- Reduced costs compared to traditional enterprise CRM platforms
- Built on a scalable Node, React, and Azure architecture
- Aligned the CRM directly to telecom dealership operations
