Case studyRetail & e-commerce · Telecom

A custom CRM built around how a top Rogers dealer sells

Assystant replaced Infusion IT’s generic CRM with one built around its own telecom sales workflow, raising productivity at a lower cost than enterprise CRMs.

Assystant · 100+ projects · 20+ countries · since 2014

About Infusion IT

Infusion IT is a top-performing authorised Rogers dealer in Canada. It manages customer relationships and sales workflows specific to telecom retail.

The challenge

Infusion IT ran on an off-the-shelf CRM with generic workflows that didn’t match how a telecom dealership works, so the team bent its process to fit the software instead of the other way round.

Generic reports also hid the sales patterns and customer insights a dealer needs to manage its pipeline. Infusion IT needed a CRM built around its own way of working.

What Assystant did

We built a custom CRM on the Assystant CRM platform, using Node, React and MSSQL, deployed on Microsoft Azure.

  • A CRM shaped around Infusion IT’s own sales workflow
  • A Node and React application with an MSSQL database
  • Deployment on Microsoft Azure
  • Integration with the dealership’s day-to-day operations

Built around the way the team already works, the CRM removes daily friction instead of adding it.

Technology
  • Node.js
  • React
  • MSSQL
  • Microsoft Azure
  • Assystant CRM
Results

What changed for Infusion IT

“I’m so happy with how everything turned out, and I can’t wait to do more to enhance our application. Communication was amazing – they sent daily updates, which was really appreciated.”

CEO, Infusion IT

  • A custom CRM in place of a generic one
  • Higher team productivity across sales workflows
  • Lower costs than traditional enterprise CRM platforms
  • A scalable Node, React and Azure architecture
  • A CRM aligned with how a telecom dealership operates
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