Farveringen (mglogistikk.no) operates in the ecommerce and manufacturing sectors in Norway, and needed stronger analytics and business intelligence reporting.
Client location
Industry
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Focus area
The Challenge
Farveringen lacked visibility into custom events and goals within Google Analytics, limiting how well the business understood visitor behavior on its digital properties.
The company also relied on a CRM system to manage customer relationships, but this data was not connected to web analytics, making it difficult to see the full picture of customer engagement and business performance together.
Farveringen needed a dashboard that could bring CRM and web analytics data together in one place for clearer, more actionable reporting.
What did Assystant do
Assystant helped Farveringen track custom events and goals in Google Analytics and built a custom Looker Studio dashboard combining data from their CRM.
- Configured custom event and goal tracking in Google Analytics
- Built a Looker Studio dashboard integrating CRM data
- Delivered unified, actionable reporting across both sources
This combined view gave Farveringen clearer insight into how web activity and CRM data related to overall business performance.
The Results
- Delivered custom event and goal tracking in Google Analytics
- Built a unified CRM and web analytics dashboard
- Improved visibility into customer engagement and business data
- Strengthened Farveringen’s reporting and decision-making
- Reduced manual effort in combining data sources
