SEOOptimizers is a company in the USA that helps other businesses with search engine optimization. As an agency, SEOOptimizers needed strong analytics infrastructure to support its own clients.
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The Challenge
Delivering effective SEO services requires accurate analytics tracking, but setting up and managing analytics tools consistently across many different client accounts is a significant operational task on its own. SEOOptimizers needed a dependable analytics partner to support this at scale.
Each client required custom event and goal tracking specific to their business, meaning a one-size-fits-all analytics setup would not be sufficient. This made SEOOptimizers’ analytics needs more complex than typical single-business analytics work.
Beyond tracking, SEOOptimizers needed the resulting data turned into dashboards its clients could actually use to understand SEO performance.
What did Assystant do
Assystant served as the analytics partner for SEOOptimizers, setting up Google Analytics, Mixpanel, Pixel, and Microsoft analytics tools for their clients, capturing custom events and goals, and building dashboards in Looker Studio and Power BI.
- Set up analytics tools including Google Analytics, Mixpanel, Pixel, and Microsoft Analytics
- Captured custom events and goals tailored to each client
- Built dashboards using both Looker Studio and Power BI
- Supported multiple client accounts with consistent analytics practices
This gave SEOOptimizers a reliable analytics foundation it could offer to its own clients as part of its SEO services.
The Results
- Delivered consistent analytics setup across multiple client accounts
- Captured custom events and goals per client
- Built dashboards across both Looker Studio and Power BI
- Strengthened SEOOptimizers’ service offering to its own clients
- Improved how SEO performance is measured and reported
