EinMalek is a business services provider in Germany, offering CRM solutions with data enrichment features for companies. Operating in the European market, EinMalek’s platform needed to comply with strict data protection regulations.
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The Challenge
Data enrichment, the process of enhancing existing customer records with additional information, is inherently sensitive from a data protection standpoint. EinMalek needed to offer this capability to its customers while remaining fully compliant with the General Data Protection Regulation (GDPR).
Balancing rich data enrichment functionality against GDPR requirements meant every part of the feature had to be designed with compliance in mind from the start, not adjusted afterward. This made the enrichment feature considerably more complex than a standard CRM add-on.
EinMalek needed a technology partner who understood both CRM application development and the practical implications of GDPR on how customer data could be collected, enriched, and stored.
What did
Assystant do
Assystant built a web-based CRM application for EinMalek with data enrichment features, using React, Python, and AWS, designing the enrichment functionality with GDPR compliance built in from the ground up.
- Built a web-based CRM with integrated data enrichment
- Designed the enrichment feature to align with GDPR requirements
- Developed the platform using React, Python, and AWS
- Structured data handling to meet European compliance standards
Keeping GDPR requirements in mind throughout the build allowed EinMalek to offer a genuinely useful data enrichment feature to its customers without introducing compliance risk.
The Results
- Delivered a CRM with GDPR-compliant data enrichment
- Built compliance into the feature from the ground up
- Gave customers access to enriched, actionable data
- Built on a scalable React, Python, and AWS architecture
- Reduced compliance risk in a sensitive data feature
