Case studyFintech · Real estate

Designing a rental fintech product around tenants and landlords

Assystant led UX research, workshops and design for RentFatafat, producing a validated, high-fidelity product design before any code was written.

Assystant · 100+ projects · 20+ countries · since 2014

About RentFatafat

RentFatafat is an Indian fintech company offering easy financing to tenants and landlords in the rental market. It needed to define its product experience before development began.

The challenge

RentFatafat sits between real estate and fintech, so its product has to serve two groups, tenants and landlords, with different financing needs.

Before development it needed a validated product direction; without research-backed design it risked building something that didn’t match how either side approaches rental financing. It wanted product management consulting and UX design grounded in real user research, not assumptions.

What Assystant did

We provided product management consulting and UX design, working in Figma.

  • User research and workshops with RentFatafat’s target audience
  • Structured workshops to align product direction with real user needs
  • A high-fidelity design of the platform in Figma
  • Product management consulting throughout

After several rounds of workshops and research, we arrived at a final high-fidelity design that reflected the needs of both tenants and landlords before a single line of code was written.

Technology
  • Figma
  • User research
  • UX workshops
  • Product management
Results

What changed for RentFatafat

  • A validated, research-backed product direction
  • A high-fidelity design ready for development
  • A design that fits both tenant and landlord needs
  • Less risk of building the wrong product
  • Design decisions grounded in real user workshops
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