Tasweiq is a billboard advertisement planning and execution company in the UAE, managing end-to-end delivery for offline advertisement needs across the market.
Client location
Industry
Capability
Focus area
The Challenge
Choosing where to place a billboard is a decision with significant financial stakes, but advertisers often lacked clear, location-based data to guide that choice. Tasweiq wanted to give its customers a way to evaluate billboard locations using analytics rather than intuition alone.
Beyond the initial booking decision, Tasweiq’s customers also needed visibility into the full lifecycle of a billboard campaign, from selecting a location through ongoing management of the advertisement itself.
Designing this experience required translating complex, location-based data into a UX that advertisers without a technical background could use confidently to make booking decisions.
What did
Assystant do
Assystant provided UX design consulting for Tasweiq, designed in Figma, covering the full journey from location-based analytics through booking and campaign management.
- Designed a UX for viewing location-based billboard analytics
- Mapped the full journey from location selection to booking
- Extended the design to cover ongoing campaign management
- Delivered high fidelity designs using Figma
By designing around the full booking-to-management journey, Assystant helped Tasweiq give advertisers the confidence to make billboard location decisions backed by data.
The Results
- Delivered a data-driven UX for billboard location decisions
- Covered the full journey from booking to campaign management
- Made complex location analytics accessible to non-technical users
- Strengthened advertiser confidence in billboard placement decisions
- Supported Tasweiq’s end-to-end advertisement execution model
