Tasweiq is a billboard advertisement planning and execution company in the UAE, managing end-to-end delivery for offline advertisement needs across the market.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Choosing where to place a billboard is a decision with significant financial stakes, but advertisers often lacked clear, location-based data to guide that choice. Tasweiq wanted to give its customers a way to evaluate billboard locations using analytics rather than intuition alone.
Beyond the initial booking decision, Tasweiq’s customers also needed visibility into the full lifecycle of a billboard campaign, from selecting a location through ongoing management of the advertisement itself.
Designing this experience required translating complex, location-based data into a UX that advertisers without a technical background could use confidently to make booking decisions.
What did
Assystant do
Assystant provided UX design consulting for Tasweiq, designed in Figma, covering the full journey from location-based analytics through booking and campaign management.
- Designed a UX for viewing location-based billboard analytics
- Mapped the full journey from location selection to booking
- Extended the design to cover ongoing campaign management
- Delivered high fidelity designs using Figma
By designing around the full booking-to-management journey, Assystant helped Tasweiq give advertisers the confidence to make billboard location decisions backed by data.
The Results
- Delivered a data-driven UX for billboard location decisions
- Covered the full journey from booking to campaign management
- Made complex location analytics accessible to non-technical users
- Strengthened advertiser confidence in billboard placement decisions
- Supported Tasweiq’s end-to-end advertisement execution model
