RentFatafat is a fintech company in India providing easy financing solutions to tenants and landlords in the real estate rental market. The company needed to define its product experience before development could begin.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
RentFatafat operated at the intersection of real estate and fintech, a combination that meant its product needed to serve two different user groups, tenants and landlords, each with different needs around financing.
Before any development could start, RentFatafat needed a validated product direction. Without a clear, research-backed design, the company risked building a platform that didn’t truly match how tenants and landlords approach rental financing.
The company needed structured product management consulting and UX design grounded in real user research, not assumptions, to shape a high fidelity product vision both sides of the market would understand and trust.
What did
Assystant do
Assystant provided product management consulting and UX design for RentFatafat, using Figma to develop the platform’s user experience.
- Conducted user research and workshops with RentFatafat’s target audience
- Ran structured workshops to align product direction with real user needs
- Designed a high fidelity mockup of the platform in Figma
- Provided ongoing product management consulting throughout the process
Through several rounds of workshops and user research, Assystant arrived at a final high fidelity mockup that reflected the real needs of both tenants and landlords before a single line of code was written.
The Results
- Delivered a validated, research-backed product direction
- Produced a high fidelity mockup ready for development
- Aligned the design with both tenant and landlord needs
- Reduced the risk of building the wrong product
- Grounded design decisions in real user workshops
